How to use digital channels to attract, convert and close new business
Increasingly we hear that the referrer network, while still relevant for some, is no longer delivering a consistent stream of new business opportunities. As consumers and patients are increasingly self-directed, practitioners need to make better use of digital channels to attract and engage with potential customers and patients.
In this plain English guide you will learn:
- What inbound lead generation is
- The three foundations of inbound marketing
- The relevance of the marketing funnel
- The seven steps to highly targeted leads