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Medical and Healthcare Marketing 

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72% of internet users say they looked online for health information within the past year (source: Pew Research 2012)."

Medical marketing in the digital era

Being digitally empowered, today's consumers are proactively involved in their healthcare decision-making. They use search engines to find information about medical procedures and conditions and many use social media to share information or ask for recommendations from their friends and community. Consumers will often research medical providers and request to be referred to their preferred specialists.

To successfully reach and engage with these digitally empowered consumers and patients it is crucial that your brand is discoverable by people who search online for your services but are not familiair with you or your clinic. Once they have found you it is important that they have a consistently positive experience with your brand and that the information you provide is relevant and helpful for them during their research and decision-making journey. Done well, this will position you and your clinic as the trusted and preferred choice. 

Using education based marketing to engage with patients and customers

We work with clinics, surgeons and other specialist consultants who want to be more effective with digital marketing but don't have the time, resources or expertise to get started. 

We execute lead generation campaigns and create marketing strategies for healthcare businesses that are aimed at building a consistent and sustainable pipeline of highly targeted patients and healthcare consumers. In addition to this, we can help you with customer retention strategies aimed at maximizing customer lifetime value and stimulating word of mouth and referrals.

We combine education based content with technology and strategy to deliver medical marketing campaigns that are smart, measureable and effective.

The Inbound Lead Generation Method

Simply put, inbound lead generation is a way of attracting your ideal customer when they are actively researching or considering the services or products you provide. Using information that is valuable and relevant during their decision-making journey they self-identify, granting you permission to engage them with further useful content. 

Want to learn more about how it is done?

Let's have a conversationDownload the Guide

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